A logo is important. A logo tells people all about your show with a single glance. It helps your podcast stick out from the crowd and attract new fans. It might even look good on a t-shirt!
How you create your logo is up to you. You can do it yourself however you want, and you can feel free to explore how you’d like to represent your show. Or you could have a friend try their hand at it… and you can even pay for it. The field is wide open.
Please note that if the work isn’t being done by you, you’ll still want all of the original files (not just the finished project). More on that in a moment.
Also, never use others’ works without permission. While I am not a lawyer, I know to stay clear of possible copyright infringement when it comes to artwork!
For Apple Podcasts (formerly iTunes), all you really need is a perfectly square image measuring anywhere between 1400 x 1400 pixels to 3000 x 3000 pixels. If you do not meet these requirements, it may hold up approvals or mean that your album art will not be displayed at all.
Things to think about when constructing your logo:
- On most podcast apps, your logo will be viewed in a thumbnail. You’ll want something that looks just as good BIG as it does small.
- Your logo will need to stick out from the crowd with color, imagery and text. Do some looking around to see how you can be different from others in your category.
- Think to the future. Album art requirements may change from time to time. You may need to tweak something down the road. Maybe you’ll want to get some promotional items or business cards. Your logo has to be flexible enough to handle all of it!
It’s especially on this last point that I want to focus on for this post. Flexibility is key when making any logo! That’s why I suggest you build it in a program that can support layers, like Photoshop, Adobe Illustrator, or Pixelmator.
You’ll want to make sure that you can create images in all types of sizes. If you want to promote your show with signage or merchandise, having a large logo will help! Also, if you have particular themed artwork, you may want to save that without the background… using transparencies instead.
No matter how you slice it, you’re going to need some art for your podcast. How it takes shape is ultimately up to you. But with a little thoughtfulness beforehand, you can be ready to take on the world.